American Late Show TV Host, Stephen Colbert has taken a dig at celebrities who launch their own personal branding lifestyle. His response is to put up his own branding – Covetton House. According to the nowbuzzing website, "With his popularity, it is high time he puts out his own brand and make everyone realise how highly they think of themselves."
Celebrity lifestyle brands are exclusively American either, there are plenty of local examples as well. However our local versions tend to be more focussed on things where they have some knowledge like fitness for Michelle Bridges.