It is easy to forget there, there are generations for whom social media is a foreign concept, not something they were born into understanding. When you barely understand and rarely if ever use social media, appreciating the value it can bring to your business if difficult to comprehend. This article is for those of you out there, who I meet daily, who want to get their head around this idea of social media and why it might be an important marketing asset to invest in for their business brand.
The best way to start the new year off is by exploring communication options. Seriously, exploring communication options now while your mind is fresh is a lot easier than when you find yourself swamped by work demands.
Social media in a changing world
Social media is often referred to as the shining light in a changing world. The question is whether social media is leading the change or whether social media is just a consequence of a much broader change? If we understand the answer the answer to this question you get a better glimpse into the importance of different communications for businesses and charities.
Social media strategy
How do you create a social media strategy, is a question I am often asked. The biggest danger that you face in developing a strategy for what is a new area for so many businesses and nonprofit or charity organisations is doing it in isolation.
Charity organisations are too conservative when it comes to adopting new technology
The mention of new technology can send just about any charity running for cover. It's not about the cost, although that can sometimes be a factor, it is about being conservative. The culture that exists in the sector is often extremely conservative. Surely there is a case to be made for a charity to be an early adopter. Why not try and create a culture conducive to attracting those who want to be on the leading edge while at the same time participating in a sector that is focussed on people rather than profit? Why not embrace technology that allows you to be the first to reach people in a new way, providing more opportunity to engage with a broader audience to maintain awareness and support of your cause?
I don't know about you, but my head is spinning with all the communication channels available to us today, not to mention those that will arrive on our doorstep soon. The most common question I hear asked is - where do I start?
Business talks about corporate responsibility or having a social conscience, but are charities / not-for-profit (NFP) / non-government organisations (NGO) doing enough to support this thirst (usually driven by staff) to give back to the community?
There is an old saying - "don't mix business with pleasure." So many people have learned the hard way over the years that doing business with friends can harm relationships, even end them. I know of a few cases myself and invariably the endings are sad. But in a world of social media, can we really afford to stick by this wise old adage?