Personalised Communications

Personalised Communication

Personalised communication seems to be waning.  Interestingly when you do a search there is not much around to even define it.  We are in an age of 'social media' where it seems to many it is ok to send group based messages.  Sure  they can sometimes give the illusion of being personal ("Dear Anthony"), but we all know what we are getting when another Mailchimp newsletter arrives.

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