Do you consider yourself to be a generous person? What about your business - is it just as generous? When you give, do you do it out of an emotional need to share what you have, or do you do it hoping, or possibly even expecting something in return?
Are you of the belief that your life is like driving down a highway, hoping you will find the proverbial pot of gold which equates to happiness? Or have you worked out what you want from life, and every day you slowly chip away at achieving it? There is a subtle difference between the two approaches.
Do you put any stock in the idea that you have to 'put out there to the universe what it is you want' in order to have a chance of receiving it? Ever tried it to see if it works?
Ever said something then noticed people whispering about it? Do you bother to ask them what you did wrong? Do you quickly try and correct your statement or do you push on regardless? When it comes to your personal brand you are impacted by what you say. When you are talking about your business or not-for-profit organisation, the dangers of not listening can have a much greater impact.
It sounds like something you should know, but most don’t understand ‘what is marketing management all about? Too many people are fed misinformation, so let me deliver a few truths. Everywhere you look, somebody is trying to sell you on the idea of how they turned their company around in a few days to be delivering six-figure monthly returns, or they will unlock the secrets to a 'killer' process. The fact is there is nothing magic about what any of them have to offer, it all involves hard work. The biggest problem is none of them will work if you don't have the fundamentals in place. If you want to understand the answer to the question, start from the bottom.
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Deciding to go for a brand refresh for my business is no less challenging than it is for anyone. In fact, being in marketing, any changes have more significant implications because it is an example of what I do for others. What better way to explain the process of a rebranding than using CommTogether as an example. Let me take you behind the scenes of what led to the name initially and then the review and implementation which I undertook.