What You Can Learn – about Brand Management – from the Cricket Brand Crisis

by Anthony Perl | 21-Mar-2019 11:35:00 | Business, Not-for-profit



Develop an Efficient Business Growth Plan using these Practical Tips!

by Anthony Perl | 14-Mar-2019 08:00:00 | Business, Not-for-profit



Gain Valuable Charity Marketing Ideas and Learn How to Start a Fundraiser

by Anthony Perl | 07-Mar-2019 08:00:00 | Annual report, Business, Not-for-profit

Gain Valuable Charity Marketing Ideas and Learn How to Start a Fundraiser [keyword: how to start a fundraiser]


Can You Control the Message in a World of Fake News?

by Anthony Perl | 21-Feb-2019 08:00:00 | Business, Not-for-profit

Can you control the message in a world of fake news?


Assumptions can undermine the success of your marketing

by Anthony Perl | 14-Feb-2019 08:00:00 | Business, Not-for-profit, Marketing tips

Simple Marketing Tip 13


Rebranding: a first-hand account of how to get it right

by Anthony Perl | 14-Feb-2019 08:00:00 | Business, Not-for-profit

Deciding to go for a brand refresh for my business is no less challenging than it is for anyone. In fact, being in marketing, any changes have more significant implications because it is an example of what I do for others. What better way to explain the process of a rebranding than using CommTogether as an example.  Let me take you behind the scenes of what led to the name initially and then the review and implementation which I undertook.


Dream about business marketing possibilities

by Anthony Perl | 07-Feb-2019 08:00:00 | Business, Not-for-profit, Marketing tips

Have you ever found yourself daydreaming in the office? About work, of course. Then if you haven't, then you're making a mistake.


Make an immediate marketing impact

by Anthony Perl | 31-Jan-2019 08:00:00 | Business, Not-for-profit, Marketing tips

I am regularly asked for how to make an immediate marketing impact, something which will have a lasting impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. There is a simple opportunity.

Before you watch the video. let me know if anything comes to mind?


I want to take you back - back to the time before technology mattered. You see we live in the world where technology leads the agenda.


The Importance of Brand Mantras in Drawing the Right Crowd

by Anthony Perl | 24-Jan-2019 08:00:00 | Business, Not-for-profit

Why developing a brand mantra will will grow your business  [keyword: brand mantra]

Are you finding the clients and staff you attract never quite fit your ‘ideal’ criteria? How do you attract the right people to your business? It’s not really that different to what you do in your personal life, yet those simple things are too often ignored by businesses.


Don't Confuse Your Customers; Use Consistent Branding and be on Top

by Anthony Perl | 17-Jan-2019 09:00:00 | Business, Not-for-profit

What is brand consistency and why it matters.

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