My not-for-profit survival tips for 2017 can be summed up in one word - 'communications'. In particular, in 2017, you have to be part of the communications revolution. Any not-for-profit (including charities community groups and NGO's) has a lot of moving parts to it and various things to consider, but they all boil down to communications, to ensure they will work correctly.
Why and how to market not-for-profits with a person-centred approach has are two questions that are more important than ever before to be answered. Without marketing the future of your organisation is gloomy. The shift in the way governments are funding the sector is continuing to have widespread ramifications. The long-term unspoken objective is to make not-for-profits more accountable and ultimately reduce the number of organisations.
A report from the CEO of your non-for-profit is a critical component of an Annual Report. Whether yo ucall it a CEO Review or Report, it plays a pivotal role in helping tell the story of the organisation, and the annual report itself. The following is an excerpt from a free e-book I have put together, to help guide you on what to include in your charity or not-for-profit annual report.
"Whether the title is CEO or General Manager or Managing Director, whoever is in charge of the day to day running of the organisation at a strategic level needs to be writing a report. This is the next level down of
One of the important topics to cover in this report is about relationships with other organisations. Collaboration is a buzz word, and it is what governments and funders want to read more about. It means organisations are working less in silos.
Remember also to cover off sustainability measures, so anyone involved with the organisation (be they a
If you have had any media coverage during the year, it is worth noting the major ones in the report itself. If you have managed a few (and media these days can extend to social media), it is worth putting together a table which summarises the positives versus the negative coverage and its reach.
Don’t forget to also thank the staff and the Board. Include this report after the Board Chair."
Make sure your not-for-profit CEO Report covers:
- High-level achievements
- Direction of the organisation
- Significant events
- Collaboration and partnerships
- Media coverage
- Thank funders, staff and board
The Annual Report story
Every annual report needs a theme to connect the story of the
The ACNC may have introduced its tick-of-approval system, for acknowledging the financials, but this is not enough. Remember, as I have written about previously, a well-written CEO Report (just because you are the CEO does not mean you are a brilliant writer - so don't be afraid to ask or hire help) will be the key to giving your charity or not-for-profit the real tick of approval if needs from its stakeholders.
Make sure your NGO (non government organisation), (NFP) not-for-profit, non-profit, charity Annual Report contains all the vital information it needs to an asset, which helps build your brand and grow your audience. The not-for-profit CEO Review is just one tip. Download the e-book for all the information you need to get started.
Changing Market Forces
Changing market forces are having a significant impact on the not-for-profit sector, starting with disability organisations. As the implementation of a National Disability Insurance Scheme begins, there is a real danger that many not-for-profit's are not preparing themselves effectively for changing market forces.
Not-for-profit must be redefined
Not-for-profit is a term that carries considerable baggage and it is harming charities ability to deliver services, raise awareness and find cures. For all its intended good, not-for-profit as a sector defining term is having a negative impact on society.
Are you enjoying watching the latest season of The Voice? It's such a great concept, watching credible singers given an opportunity to be judged on the quality of their voice. Is it unique? Is it telling a story? Does it stand out? Do you want to buy into the voice? Does it make you want to go back for more? Is it what I need now? All these questions run through the judges head before they decide 'I want you' and their chair spins.
Current clients matter
It would seem to be the obvious, current clients matter. However what is said and what is done can often be two very different things. The organisations who get it right reap the rewards and those who don't risk untold damage.
The best way to start the new year off is by exploring communication options. Seriously, exploring communication options now while your mind is fresh is a lot easier than when you find yourself swamped by work demands.
Not-for-profits Commission - good or bad?
The Australian Charities and Not-for-profits Commission (ACNC) is fighting for its existence before it even begins. The establishment of this regulatory authority is embroiled in a political debate that has the Government on one side, the Coalition on the other and the Greens in the middle. Why should the debate about this be different to any other political debate in this term of Government?
We have all seen our fair share of marketing disasters over the years, some more public than others of course. Marketing is a skill often misunderstood and grossly underestimated. Marketing can have an amazing impact on any business or not-for-profit, trouble is it can be bad if you are not careful. In many cases it is the smaller organisations who feel the weight of marketing disasters more so than those with money to throw at a problem.