How brand positioning can determine the success of your businesses

by Anthony Perl | 20-Sep-2018 08:00:00 | Business, Not-for-profit, non-profit

The secret to attracting business from the clients you want!

The secret to attracting business from the clients you want has everything to do with how you have positioned your brand.  If you are not sure what your brand is saying about your business, then you need to take a deep breath and read on.

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How do you attract the right people?

by Anthony Perl | 24-May-2018 08:00:00 | Business, Not-for-profit, non-profit

Are you finding the clients and staff you attract never quite fit your ‘ideal’ criteria?  How do you attract the right people to your business? It’s not really that different to what you do in your personal life, yet those simple things are too often ignore by businesses.    

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Charities are misunderstood

by Anthony Perl | 18-Jun-2012 12:45:51 | Charity, non-profit, Not-for-profit

Charities are misunderstood

Charities are misunderstood because they are often bad at marketing and fail to communicate the fundamentals of how they operate.  I realise this is a bold generalist statement that will have many on the back foot, but the truth is there for all to see.  Survey as many people as you like from the general public and I can guarantee they will tell you that most people believe 100% of their donations should go directly to service provision.  The truth is no organisation can survive if it is run that way.  So why aren't charities educating the public?

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Charities selling the costs of administration

Charities selling the costs of administration

To charities I say this, when it comes to selling the public on the costs of administration it is all in the way you sell the message and the openness in which you report on it.

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Donations to charities spent on administration

Donations to charities spent on administration

The Courier Mail in Brisbane has today released a report on 'New website set to expose charities spending upwards of 60 percent of donations on administration costs.'

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Social media strategy

Social media strategy

How do you create a social media strategy, is a question I am often asked.  The biggest danger that you face in developing a strategy for what is a new area for so many businesses and nonprofit or charity organisations is doing it in isolation.

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Non-profit is a money game for long term sustainability

by Anthony Perl | 29-Aug-2011 16:57:49 | Charity, non-profit, Not-for-profit

Non-profit is a money game for long term financial sustainability

The statement that non-profit is a money game for long term sustainability needs explanation, because the simple fact is there is a general misconception amongst the general public that these organisations should not and indeed can not make money.  Notice I said money and not profit.  It is not about profit, but running a surplus (that is making extra money) so that they have long term sustainability.

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Ease the pain of the annual report season

An annual report becomes more critical in times financial uncertainty

The financial year closed. Everybody is talking market crashes and interest rates.  We are all left wondering how it will impact.  Amongst all that, you are faced with compiling an annual report.  You have my sympathy.

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Virtual management gives a competitive edge

I have joined the trend and I now work in a 'virtual' office, perhaps I need to have a lower case 'i' in front of my name to complete the integration.  It's a wonderful idea - the virtual office.  From the clients perspective of you can be anywhere but still be there with the client.  Turn on Skype or FaceTime for those of us with a new Mac (for those of you who know me you will appreciate the fact that I am celebrating being able to work exclusively on a Mac every day) and you are right there face to face, looking at shared monitors.

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Not-for-profit is not and should not be second best

My experience has been that often people take a dim view professionally of the not-for-profit / NFP/ non-profit / charity (take your pick as to which term you prefer) sector.  People tend to think that because of the not-for-profit tag it means the level of expertise is not as good as the commercial sector, that the people who work there are not at the same professional level.  This is simply not true and more to the point it should never be the case.

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