What's in a name? Tips on the importance of a name for your business or nonprofit

What's in a name?

It's surprising how often the most obvious question is ignored.  What's in a name?

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Making an impression

There is an old and poignant expression, "you don't get a second chance to make a first impression."

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Marketing yourself

One of the joys of establishing your own communications and marketing business is having to market yourself.  It's so much easier to be telling other people what and how they should b doing things.

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Making yourself heard

The question of how you are heard is more pertinent today for business than it has ever been.  CommTogether is no different in that regard, operating as a voice amongst such a sea of noise both online and offline.

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Virtual management gives a competitive edge

I have joined the trend and I now work in a 'virtual' office, perhaps I need to have a lower case 'i' in front of my name to complete the integration.  It's a wonderful idea - the virtual office.  From the clients perspective of you can be anywhere but still be there with the client.  Turn on Skype or FaceTime for those of us with a new Mac (for those of you who know me you will appreciate the fact that I am celebrating being able to work exclusively on a Mac every day) and you are right there face to face, looking at shared monitors.

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Following your passion

Since making the decision known to friends and colleagues about establishing my own consultancy, I have been asked the question 'why?'.  Well that is after the congratulations and the comments and about how it must be 'scary' and 'exciting'.

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Starting Up

This is technically day three of CommTogether and establishing a website has been a priority.  I want to be able to give everyone a sense of me, and what I can offer.  I know that the unique experiences I have had in my working career have created a skill-set that many organisations, particularly in the not-for-profit sector and smaller businesses, think they can not afford.  Worse still they are not really even thinking about the necessity for having a professional approach to the way they communicate.

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