Charities selling the costs of administration

Charities selling the costs of administration

To charities I say this, when it comes to selling the public on the costs of administration it is all in the way you sell the message and the openness in which you report on it.

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Donations to charities spent on administration

Donations to charities spent on administration

The Courier Mail in Brisbane has today released a report on 'New website set to expose charities spending upwards of 60 percent of donations on administration costs.'

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Top 5 lies about social media marketing

I read a very interesting blog about the 'Top 5 lies about social media marketing' and I would encourage you to read the article.  In a nutshell though here are the headlines:

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Professional communications management can save you money

Communications management is about understanding your market and stakeholders, developing and implementing strategies to engage with them so you improve relationships then maximise opportunities for growth.  It is not tele-communications, so if you are thinking I am about to talk mobiles and landlines, you have come to the wrong place.

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Making an impression

There is an old and poignant expression, "you don't get a second chance to make a first impression."

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Marketing yourself

One of the joys of establishing your own communications and marketing business is having to market yourself.  It's so much easier to be telling other people what and how they should b doing things.

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