Season for giving
Are you enjoying watching the latest season of The Voice? It's such a great concept, watching credible singers given an opportunity to be judged on the quality of their voice. Is it unique? Is it telling a story? Does it stand out? Do you want to buy into the voice? Does it make you want to go back for more? Is it what I need now? All these questions run through the judges head before they decide 'I want you' and their chair spins.
To charities I say this, when it comes to selling the public on the costs of administration it is all in the way you sell the message and the openness in which you report on it.
The Courier Mail in Brisbane has today released a report on 'New website set to expose charities spending upwards of 60 percent of donations on administration costs.'
My experience has been that often people take a dim view professionally of the not-for-profit / NFP/ non-profit / charity (take your pick as to which term you prefer) sector. People tend to think that because of the not-for-profit tag it means the level of expertise is not as good as the commercial sector, that the people who work there are not at the same professional level. This is simply not true and more to the point it should never be the case.