Every business owner or CEO wants to know the secrets to successful marketing. The truth is there are simple things you can do to ensure you are moving in the right direction. Much of it is to do with mindset.
Marketing success takes three important ingredients
There's a well known line which says "it won't happen happen overnight, but it will happen".
Along the road to achieving marketing success it is par for the course to encounter a number of obstacles. Take this story as an example. You know the people in your town need water and you know digging a well will give them access to it. Just because people want water, does not mean they will like you or where you place the well.
Marketing success is about supporting a good business strategy.
What would you do?
A. Give up on the town
B. Build the well where you want it and if the location proves a waste of time - leave town
C. Find a new location for the well and if that one is no good, listen to why not and then find the right location to build it
There is a lot learn from this simple story. Watch the video for my tips on the three ingredients to ensure the well delivers success.
From the video
"I want to talk to you about marketing campaigns. You see most people think that they're just an instant success. The reality is there are three main factors that need to be included into it:
Number one: Make sure that you are answering a need by whatever it is that you're offering - that's absolutely fundamental.
Number two: Have some leadership. You need to show why you are a leader, so you need to get your campaign, the slogan, the way it's working, the way it's speaking to your audience correct.
Last and most important: Persistence. Sometimes, it doesn’t always happen that way you think it will, so don't be afraid to change it up, move on to the next opportunity or space for reaching those people that you know are in need of your particular product or service."
We have are offering a free session to undertake a brief spot check of your business branding and marketing. We will give you our expert advice on where you are at what you should do next.
If you enjoyed reading and watching this marketing tip, check out some of our other recent posts:
- Be careful who you listen to
- Marketing and Sharing intellectual property
- Don't underestimate the value of brand awareness
- Action versus Words
We believe in giving you the power to succeed one step at a time.
Leave your comments below including any suggestions for areas or brand and marketing you would like me to cover in the future.