Are you busy thinking about how your business or not-for-profit can become an overnight success? Are you wondering how you can make a video go viral or a post get more likes?
Too often I find people searching to reach the dazzling heights of what they believe is marketing success, without worrying about the basics first . You can waste of lot of time and resources on a quick success, and then find out it wasn't a real win after all. That only works if you have a one-off limited quick sale product or service, but even then it is difficult to achieve.
Marketing is a ladder you must climb and brand awareness rarely comes quickly, and if it does, usually there are big risks attached. In an age where we are obsessed with checking if enough people have liked our posts, it is worth reconsidering your approach and what you really want to achieve.
Imagine your business/organisation is on a ladder. Now watch the video (or read the transcript below) and let know if it changes your perspective.
From the video
Climbing the Marketing Ladder - What does that actually mean? Well, think about brand awareness in these terms. It's very rare that you're gonna be able to jump from the bottom of the ladder to the top, because you run the risk of having a massive fall along the way.
Brand awareness is very much a step-by-step process. You have to move gradually to gain the confidence of your audience and make sure that whether you move up and down at various stages that you have a solid foundations.
It's also ( if you think about it) just incredibly difficult to achieve maximum brand awareness in a short space of time. It's like I say to people if I could guarantee you say the front page of your paper tomorrow, how much difference would it actually make? It will achieve a very short amount of brand awareness but you'll go straight back to the bottom very quickly.
So climb that marketing ladder carefully and don’t be afraid to think about long term strategy when you're doing it.
Think about your own behaviour first
When you post on social media do find yourself checking back regularly to see who/how many have liked what you have had to say? The longer-term perspective awareness and it is a bit by bit approach. You will hear from time to time that people aware of your posts. Ultimately the people stay loyal and are regularly reminded about what you have to say, will be your biggest fans and most likely referrers. Climb the ladder slowly because a big leap is dangerous.
If you need any guidance on how to set the foundations in place so you can begin your ascent, please contact us today for a free consultation.