Create a focal point

by Anthony Perl | 30-Apr-2019 15:46:46 | Business, Marketing tips

Leaders know their limitations and build the framework around them to be able to achieve more. In simple terms when you look at larger organisations, they have financial director who is separate from the operations person who is separate from the human resources person. It is near impossible for one person to have all the skills necessary, not to mention the time to do all these things effectively.


The importance of networking and marketing

by Anthony Perl | 24-Apr-2019 15:37:56 | Business, Not-for-profit, Marketing tips

 Do you put any stock in the idea that you have to 'put out there to the universe what it is you want' in order to have a chance of receiving it?  Ever tried it to see if it works?


Is your marketing hurting you?

by Anthony Perl | 23-Apr-2019 17:19:39 | Business, Not-for-profit, Marketing tips

Ever said something then noticed people whispering about it?  Do you bother to ask them what you did wrong? Do you quickly try and correct your statement or do you push on regardless?  When it comes to your personal brand you are impacted by what you say. When you are talking about your business or not-for-profit organisation, the dangers of not listening can have a much greater impact. 


There is no such thing as miracle solution

by Anthony Perl | 15-Apr-2019 16:45:16 | Business, Marketing tips

How do you react when you see a product or service which pro-ports to be the miracle solution to a problem?  Is you gut instinct to go wow....or is more disbelieving? If you end up buying you are inevitably disappointed, so you are not likely to be a long term customer.  It amazes me how often businesses and not-for-profits fall into this trap.


Assumptions can undermine the success of your marketing

by Anthony Perl | 12-Apr-2019 08:00:00 | Business, Marketing tips

If I tell you to vote for this party, or that a particular policy is wrong - would you immediately accept it? However if I explain why I have arrived at my opinion, might you have a chance to decide if it is valid?


Dream about business marketing possibilities

by Anthony Perl | 11-Apr-2019 08:00:00 | Business, Marketing tips

Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspects is about daring to do something different. So often people are hung up on the, platform execution and costs or a marketing campaign. While these aspects are important, it is nothing without a vision.


What is Marketing Management and how does it equate to success?

by Anthony Perl | 03-Apr-2019 08:00:00 | Business, Not-for-profit

It sounds like something you should know, but most don’t understand ‘what is marketing management all about?  Too many people are fed misinformation, so let me deliver a few truths.   Everywhere you look, somebody is trying to sell you on the idea of how they turned their company around in a few days to be delivering six-figure monthly returns, or they will unlock the secrets to a 'killer' process. The fact is there is nothing magic about what any of them have to offer, it all involves hard work. The biggest problem is none of them will work if you don't have the fundamentals in place.  If you want to understand the answer to the question, start from the bottom.


What You Can Learn – about Brand Management – from the Cricket Brand Crisis

by Anthony Perl | 21-Mar-2019 11:35:00 | Business, Not-for-profit



Develop an Efficient Business Growth Plan using these Practical Tips!

by Anthony Perl | 14-Mar-2019 08:00:00 | Business, Not-for-profit



Make an immediate marketing impact

by Anthony Perl | 13-Mar-2019 11:57:10 | Business, Marketing tips

I am regularly asked for how to make an immediate marketing impact, something which will have a lasting impact.  Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment.  It requires strategy and time to design, structure, measure and tweak. There is a simple opportunity.

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