If you want your brand to be a market leader, you need to learn from the brands you hate. Hate is a powerful word and it is one you need to consider before your brand can be truly successful.
The most common marketing problem I encounter is where people have done everything they believe to be right, and yet they are talking to me about why their marketing is not connecting. It is just not making the impact they had hoped for.
Do you consider yourself to be a generous person? What about your business - is it just as generous? When you give, do you do it out of an emotional need to share what you have, or do you do it hoping, or possibly even expecting something in return?
If you were to look at all your customers from the past year, would you be able to find what they have in common? It used to be that people would default to the answer that they all live in an immediate vicinity, but in a digital age this is a dated notion.
Are you of the belief that your life is like driving down a highway, hoping you will find the proverbial pot of gold which equates to happiness? Or have you worked out what you want from life, and every day you slowly chip away at achieving it? There is a subtle difference between the two approaches.
If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It's acknowledging that even though you might be able to do it, using other people means you use your time in a better way.
Marketing leadership doesn't always come from sitting on your own, or just being surrounded by the same people, you need to seek out inspiration. In an age where almost everything it would seem can be found via the phone in your pocket...have you worked out what is missing?
We all get so busy in our jobs these days, that we often make assumptions about the basics. We are sure we fixed them a long time ago and have not thought about them since. If you are a dreamer/a big picture person, the chances are when it comes to marketing you want the end results but you just can't or don't focus on the journey to get you there?
Leaders know their limitations and build the framework around them to be able to achieve more. In simple terms when you look at larger organisations, they have financial director who is separate from the operations person who is separate from the human resources person. It is near impossible for one person to have all the skills necessary, not to mention the time to do all these things effectively.