What is brand consistency and why it matters.
E-commerce has gone from something which people were cautious about using to an acceptable part of everyday life. Every day more and more people are buying online and as a result an increasing number of businesses are integrating this technology, but what do you need to do to make it work for your brand?
Do you find that the client enquiries you receive are often from the wrong people? This week's marketing tip is to get you heading in the right direction toward finding the right customers/clients.
Are you looking to become a popular brand in the community in which you operate or is leadership something you value more? Take a moment to think about the difference between these two words.
Are you busy thinking about how your business or not-for-profit can become an overnight success? Are you wondering how you can make a video go viral or a post get more likes?
For the past 12 months, we have heard a lot about fake news. There has been a lot of finger pointing at Facebook while news agencies claim a victory in their fight for relevancy. Amongst it all, business is left to ponder who else is guilty of fake news in an effort to boost their bottom line?
In a world filled with more marketing choices than ever before, committing to marketing and a tstrategic approach can be overwhelming. If you want to know how to market a business you need to be on top of the basics. The goal is to give you some manageable baby steps you can take toward implementing a successful strategy.
I have seen this question posted on many forums, how do you know you are paying the right price for a website? Is $500 reasonable, is $10,000 too much. Should I use a free tool? Should I be getting lots of quotes? The right price will always depend on your needs and more particularly those of the audience you are targeting.
Every business owner or CEO wants to know the secrets to successful marketing. The truth is there are simple things you can do to ensure you are moving in the right direction. Much of it is to do with mindset.
We are building a library of authentic marketing tips to get the most out of your brand, whether you are in business or you are a not-for-profit, whether you are starting out or just looking to building on what you have already done. There is no quick fix when it comes to marketing, and with so many tools available and so many mediums on which to publish information, it is easy to lose site of what you really need to do.