Simple Marketing TipMarketing and sharing intellectual property is a must for any business or not-for-profit. If you are holding your intellectual property to close to you, barely sharing it with anyone unless they pay first, then your marketing will be suffering and so to will your bottom line. Ask yourself, how can potential clients know how good you are and understand the knowledge/expertise you have, if you don't demonstrate it to them?
“Take responsibility for helping others”
My marketing tip for this week is to spend some time thinking about the idea of giving information back to your audience.
Far too often, we are selfish and hold on to everything yet we want to market ourselves. The best way to do it is to show that you are on top of your field, you know your game, and you have something unique to share with people.
Remember: You're the one that's delivering it so people want to come to you: the originator of the idea. The first trick is don't be afraid to share your intellectual property. Marketing is not always about fancy one-liners and just saying you're the best. Prove it!
Don't be afraid to give something back. Take responsibility for changing the way people think about you; take responsibility for making the world a better place for your clients. Because after all, at the end of the day, every business is in there to solve a problem. Just show them exactly why you have the credibility to do exactly that.
Don't know how much information to giveaway and where to share it?
Remember, while marketing and sharing intellectual property is important, make sure you own your systems first. That does not necessarily mean trademarks, but you should document (website/brochure) the way you operate and what makes you unique. That is part of your marketing foundations and there are lots of ways this can be achieved. Once you have this in place, then you can start the sharing component of marketing your IP for your benefit and others.
Why not take us up on our offer to have a free session where we will do a spot check of your business branding and marketing. We will give you our thoughts on what to do.
Don't forget to check out our other regular simple to follow marketing tips. Our recent tips include insights into:
- The importance of your business name
- Logo designs
- Defining your business
We believe in giving you the power to succeed one step at a time.