Before you consider working with someone, you want to make sure you are aligned in your purpose.Read more
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Every day we are swamped by brand images, whether you are walking down the street, watching TV or online. If you tried to take a count of the number of brands you were surrounded by each day you would be alarmed. But you should be more alarmed if you are ...Read more
In an age where our attention span lasts seconds, it is more important than ever to make sure you choose your words carefully to maximise your marketing. Too often the focus is on the way individual’s likes to say things, rather than using words which best resonate with your audience. ...Read more
How happy and engaged are your clients? Marketing is a misunderstood area, but I have some top tips to set your thinking straight. As you will read, it comes down to knowing what marketing really is, before you can appreciate if you are doing it well. Most not-for-profits ...Read more
Your brand is at risk! The risk is tied directly to how you have been operating. It's simple, if you have decided this is the way things will be done, and this is what you are delivering, to coin a phrase; "Houston we have a problem!" ...