Simple Marketing Tip
Do you give ideas the respect they deserve? Does your workplace do enough to encourage sessions where ideas flow freely?
Brand leaders control their messages. They take the time to consider every word. Why...because some words can have a dangerous our impact on your brand. I have three in mind. Can you think of any?
If you want your brand to be a market leader, you need to learn from the brands you hate. Hate is a powerful word and it is one you need to consider before your brand can be truly successful.
The most common marketing problem I encounter is where people have done everything they believe to be right, and yet they are talking to me about why their marketing is not connecting. It is just not making the impact they had hoped for.
Do you consider yourself to be a generous person? What about your business - is it just as generous? When you give, do you do it out of an emotional need to share what you have, or do you do it hoping, or possibly even expecting something in return?
If you were to look at all your customers from the past year, would you be able to find what they have in common? It used to be that people would default to the answer that they all live in an immediate vicinity, but in a digital age this is a dated notion.
Are you of the belief that your life is like driving down a highway, hoping you will find the proverbial pot of gold which equates to happiness? Or have you worked out what you want from life, and every day you slowly chip away at achieving it? There is a subtle difference between the two approaches.
If you are someone who started a business or organisation from scratch, or you are a CEO who worked your way from the bottom up, it can be hard to let go. Leadership is putting the right people in the right jobs. It's acknowledging that even though you might be able to do it, using other people means you use your time in a better way.