In a world filled with more marketing choices than ever before, committing to marketing and a strategic approach can be overwhelming. It begs the question, how do you take marketing baby steps? Let me take you to the right starting point, to launch some marketing which will assist you in achieving your objectives.
Marketing 101 for charities is about fixing what should be your priority areas to address. As the battle for the funding dollar continues to hot up, and more and more different types of marketing options open up, it has never been more critical for a not-for-profit, notably a charity to have its foundations in place. The objective of this article is to give any CEO, Board member or General Manager two simple lessons including a checklist to follow.
As both a business owner and a marketer, I am often asked for some 'practical tips to grow your business'. We live in a confusing age where we are overwhelmed by information. If you are in business, no doubt your social media feeds are littered with ideas to help you take things to another level. But where to begin?
The actions by Australian opening batsman Cameron Bancroft has led to a cricket brand crisis. The reactions of his teammates, team management, world cricket authorities, former players, commentators and the general public are all having an immediate impact on the brand. A crisis is all about reactions. While you can't turn back time on an incident, what you can do is be measured in your responses, because otherwise, the consequences can be exaggerated and even terminal.
Too many people are fed misinformation, so I want to set the record straight and deliver the truth about marketing your business. Everywhere you look, somebody is trying to sell you on how they turned their company around in a few days to be delivering six-figure monthly returns, or they will unlock the secrets to a 'killer' process. The fact is there is nothing magic about what any of them have to offer, it all involves hard work. The biggest problem is none of them will work if you don't have the fundamentals in place.
Deciding to go for a brand refresh for my business is no less challenging than it is for anyone. In fact, being in marketing, any changes have more significant implications because it is an example of what I do for others. What better way to explain the process of revising your logo than using CommTogether as an example.
Pulling the right marketing trigger can be complicated, even if the solution may seem obvious to some. For example, if you were the President of the United States right now, would you ban guns?
Why is Wigan 1 - Manchester City 0, a great lesson for business?
Your brand must find a way to afford the marketing it needs. If you are serious about growing your business and staying financially viable for years to come, then you need to be focussing on marketing. When you realise the scope of work which needs to be done you know you can not do it yourself.
It's not my favourite term, but a 'small business marketing consultant' (in fact I am cringing as I type this*) is essential to most businesses success and long term viability. More than ever the skills of a marketerare breaking off into increasingly specialised subsets. There is no way a business owner can still be a jack fo all trades when it comes to marketing. If you are doing it all yourself, without any external guidance, then you are doing a disservice to your business.