How brand positioning can determine the success of your businesses

by Anthony Perl | 20-Sep-2018 08:00:00 | Business, non-profit, Not-for-profit

The secret to attracting business from the clients you want!

The secret to attracting business from the clients you want has everything to do with how you have positioned your brand.  If you are not sure what your brand is saying about your business, then you need to take a deep breath and read on.

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I have never had a website, so why do I need one now?

by Anthony Perl | 01-Jun-2018 16:39:39 | Business, nonprofit, Not-for-profit

Every week I hear this statement disguised as a question by another business owner, "I have never had a website, so why do I need one now"? They are challenging me to somehow discredit what has kept them with a steady income for years. I do understand their logic, most businesses are built on the back of word of mouth. The gamble these days is, what happens if they look you up first?

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Paying the right price for a website

by Anthony Perl | 01-Jun-2018 16:38:41 | Business, nonprofit, Not-for-profit

I have seen this question posted on many forums, how do you know you are paying the right price for a website? Is $500 reasonable, is $10,000 too much. Should I use a free tool? Should I be getting lots of quotes? The right price will always depend on your needs and more particularly those of the audience you are targeting.

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Inconsistent Way the Business is Described

by Anthony Perl | 31-May-2018 08:00:00 | Business, nonprofit, Not-for-profit

Making your business memorable through words

Do you know what you are doing?  Do you know who you are doing it for?  Do you know how you want your brand positioned in the market (e.g. discount, affordable, luxury etc)?  Can you tell other people and while keeping it relevant, engaging and ultimately memorable?  Do you consistently deliver this message across all your materials and in conversations?

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How do you attract the right people?

by Anthony Perl | 24-May-2018 08:00:00 | Business, non-profit, Not-for-profit

Are you finding the clients and staff you attract never quite fit your ‘ideal’ criteria?  How do you attract the right people to your business? It’s not really that different to what you do in your personal life, yet those simple things are too often ignore by businesses.    

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Is your name bad for business?

by Anthony Perl | 17-May-2018 08:00:00 | Business

Is your name bad for business?  The answer is, it is part of your business name then more than likely the answer is yes.  Still not sure?  Ask yourself, is your business under performing; is the  revenue is not as high as you would like?

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How to Use Social Media For Online Branding

by Anthony Perl | 27-Apr-2018 11:58:56 | Branding, Business, Social media

It is easy to forget there, there are generations for whom social media is a foreign concept, not something they were born into understanding.  When you barely understand and rarely if ever use social media, appreciating the value it can bring to your business if difficult to comprehend.  This article is for those of you out there, who I meet daily, who want to get their head around this idea of social media and why it might be an important marketing asset to invest in for their business brand.

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How do you take marketing baby steps?

by Anthony Perl | 26-Apr-2018 12:13:34 | Business

In a world filled with more marketing choices than ever before, committing to marketing and a strategic approach can be overwhelming. It begs the question, how do you take marketing baby steps? Let me take you to the right starting point, to launch some marketing which will assist you in achieving your objectives.

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Marketing 101 for charities

by Anthony Perl | 19-Apr-2018 16:43:29 |

Marketing 101 for charities is about fixing what should be your priority areas to address. As the battle for the funding dollar continues to hot up, and more and more different types of marketing options open up, it has never been more critical for a not-for-profit, notably a charity to have its foundations in place. The objective of this article is to give any CEO, Board member or General Manager two simple lessons including a checklist to follow.

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Practical tips to grow your business

by Anthony Perl | 13-Apr-2018 15:16:19 | Business

As both a business owner and a marketer, I am often asked for some 'practical tips to grow your business'. We live in a confusing age where we are overwhelmed by information. If you are in business, no doubt your social media feeds are littered with ideas to help you take things to another level. But where to begin?

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