Do you put any stock in the idea that you have to 'put out there to the universe what it is you want' in order to have a chance of receiving it? Ever tried it to see if it works?
Ever said something then noticed people whispering about it? Do you bother to ask them what you did wrong? Do you quickly try and correct your statement or do you push on regardless? When it comes to your personal brand you are impacted by what you say. When you are talking about your business or not-for-profit organisation, the dangers of not listening can have a much greater impact.
How do you react when you see a product or service which pro-ports to be the miracle solution to a problem? Is you gut instinct to go wow....or is more disbelieving? If you end up buying you are inevitably disappointed, so you are not likely to be a long term customer. It amazes me how often businesses and not-for-profits fall into this trap.
If I tell you to vote for this party, or that a particular policy is wrong - would you immediately accept it? However if I explain why I have arrived at my opinion, might you have a chance to decide if it is valid?
Marketing at its heart is a creative endeavour and one of its most powerful, but often underrated aspects is about daring to do something different. So often people are hung up on the, platform execution and costs or a marketing campaign. While these aspects are important, it is nothing without a vision.
It sounds like something you should know, but most don’t understand ‘what is marketing management all about? Too many people are fed misinformation, so let me deliver a few truths. Everywhere you look, somebody is trying to sell you on the idea of how they turned their company around in a few days to be delivering six-figure monthly returns, or they will unlock the secrets to a 'killer' process. The fact is there is nothing magic about what any of them have to offer, it all involves hard work. The biggest problem is none of them will work if you don't have the fundamentals in place. If you want to understand the answer to the question, start from the bottom.
I am regularly asked for how to make an immediate marketing impact, something which will have a lasting impact. Immediately people start assuming I will recommend some form of advertising, but this never comes with a guarantee on the level of return on your investment. It requires strategy and time to design, structure, measure and tweak. There is a simple opportunity.
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