Branding that gets to the point, can make or break a business or a not-for-profit organisation. Your logo must say what you are about and tell a story that includes the tagline and image. I have talked before about branding and how often so many businesses just get it wrong. Unless you are a big corporate where you can spend a fortune on advertising, your name does matter. It has to do more work for you especially if you don't have a big advertising budget to play with. Your branding needs to stand out and make it easy for your target audience to understand who you are what you offer.
How do I compete? It's a simple question that's asked right across the business world - from small businesses to large. Surprisingly, the answer is also simple if you are prepared to improve your business marketing approach. (It's a little tougher when you are an athlete, because to compete on the sporting stage simply means being better than your competition.)
American Late Show TV Host, Stephen Colbert has taken a dig at celebrities who launch their own personal branding lifestyle. His response is to put up his own branding – Covetton House. According to the nowbuzzing website, "With his popularity, it is high time he puts out his own brand and make everyone realise how highly they think of themselves."
Celebrity lifestyle brands are exclusively American either, there are plenty of local examples as well. However our local versions tend to be more focussed on things where they have some knowledge like fitness for Michelle Bridges.
"I have a dream", perhaps one of the most famous phrases from one of the most famous speeches. How many of us have stood, if only in our minds, in front of a mass of people to proclaim our dream. The day you began the business, for a moment you declare the intent to yourself "I have a dream". The question is what was the dream? Is the dream still the same today? Are you living that dream or is it further away than ever?